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Pottery giant overhaul gets all fired up

Posted by Trevor
July 11, 2013 in Industrial

Plans to overhaul the home of an iconic pottery firm in Staffordshire have been revealed which, if approved, will boost production, jobs and homes in the area.

The ambitious plans lodged late last month outline a £25 million project at the site of the first Wedgwood Pottery factory. The planning application statement from parent company WWRD said:

“Operations on the Barlaston site occupy less than a third of the constructed floor space, with the industrial area itself being only a small part of the overall estate owned by WWRD. As a result, many of the buildings are now empty and in poor and deteriorating condition.”

Located on the firm’s Barlaston estate, it will see the creation of a new high-tech manufacturing facility. Somewhere in the region of 500 jobs will be retained by the new plant, with a further 100 new positions, many of them modern apprenticeships, being created.

Over 200 new homes will also be built on two-thirds of the present site under the plans.

The existing factory, constructed in the 1940s, will see a huge transformation.

As well as a full  office fit out  office fit out, it will be significantly expanded. This will see the popular visitor attraction, the ‘Wedgwood Experience’, upgraded with a view to attracting more than 100,000 customers each year.

The offices will become the new UK headquarters for the firm, with office partitions and clever planning likely to provide a roomy and open, modern feel.

A final decision on the plans will be made by the middle of September.

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